How Did Hyundai Become Cool?

Hyundai i30N Type C - Credit:https://www.hyundai-n.com/

     Over the past six months, Hyundai has propelled itself into the international motorsports spotlight. Their race cars have been driving circles around the competition, and that performance has trickled down into their road cars. Hyundai is making one of the most significant efforts in the enthusiast market, and in a short time, they have built a loyal and engaging fan base. The big question is, how did Hyundai go from a cast-aside brand to arguably the most influential newcomer in the performance market?

     Hyundai began establishing itself in racing in 2013 by jumping headfirst into one of the most competitive racing series in the world, the World Rally Championship. The platform they chose to build their new race program on was the otherwise unassuming Hyundai i20. Hyundai invested fully into its new motorsport program, constructing a whole new facility dedicated to the new rally program and assembling exceptional engineers and drivers.
     All of this hard work culminated in a 1-2 victory on Hyundai Motorsport's home turf at Rallye Deutschland in 2014. Ever since then, Hyundai drivers have been a regular sight on the podium as they continue to develop the car.

Hyundai i20 WRC Credit:HMSG

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