Over the past six months, Hyundai has propelled itself into the international motorsports spotlight. Their race cars have been driving circles around the competition, and that performance has trickled down into their road cars. Hyundai is making one of the most significant efforts in the enthusiast market, and in a short time, they have built a loyal and engaging fan base. The big question is, how did Hyundai go from a cast-aside brand to arguably the most influential newcomer in the performance market?
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William Van EssenWilliam Van Essen is an automotive marketer, photographer, and avid car enthusiast. He spends most of his time off watching racing or going to events to take photos of the racing in person. He has been in love with anything that goes "vroom" since he was a toddler playing hot wheels in the living room. ArchivesCategories |
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